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business

Advertising films and spots, is this the future of social media advertising?

Advertising films and spots, is this the future of social media advertising?

With the changing trends and the development of new technologies, the methods and forms of advertising, as well as the scope of advertising and promotional campaigns , run by the largest and most recognized advertising agencies.

Observing the activities of these entities over the last dozen or so years, you can notice at first glance their departure from the previously used traditional forms of communication in favor of these solutions and the opportunities offered by the use of the Internet and available portals, industry websites and social networking sites. Like mushrooms after the rain, entities have started to emerge, which have adopted as the main subject of their activity consulting and conducting advertising campaigns using social media, making films and advertising spots for such use, as well as assistance in running and direct service of accounts of entrepreneurs who run They on social networks like Facebook. Entrepreneurs have started to pay more and more attention to how their company is assessed by Internet users, trying to actively participate in discussions and actions that are often carried out on the Internet.

Among the activities that are increasingly undertaken by people running economic activity, films and advertising spots deserve special interest, primarily for the purpose of their later use in social media. This type of material allows, on the one hand, to reach a well-defined and predefined group of recipients, which occurs when their addressees are linked with specific features and properties that can be recognized thanks to social networks. So, unlike in the case of classic TV advertising, we are able to determine on our own who will be the main and target audience of the prepared material. The use of social media for online promotion also allows for the dissemination of an advertising spot or film commissioned by an entrepreneur in a chain fashion. Well-prepared audiovisual material, published directly on a video channel or directly on the pages of a social networking site, is very often passed on and distributed by the recipients themselves, who share valuable materials with their friends, family and business partners. This allows you to reach the largest possible audience at a low cost.

It should also be borne in mind that films and advertising spots – thanks to the continuous development of new technologies – are more and more attractive to recipients, allowing them to engage and interact. Similarly – such interaction is possible thanks to the publication of them on social networks, where they can be commented on by people who view them. Increasingly, entrepreneurs also use such film materials to conduct promotional and competition campaigns, additionally engaging recipients in active forms of interaction.

 

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business

The PSD2 directive establishes new financial entities – TPP. How can they revolutionize the payments market?

The PSD2 directive establishes new financial entities – TPP. How can they revolutionize the payments market?

PSD2 introduces TPP entities – what are their rights?

One of the assumptions of the PSD2 directive is to enable the development of innovative technologies in the payment market. New financial entities, which could not function before, are to contribute significantly to this. These are the so-called Third Party Providers (TPP). They are divided into two groups with different powers. Each of them may provide slightly different services using the payment information provided by banks. PSD2 distinguishes the following types of TPP:

According to the PSD2 guidelines, each of these institutions will have to be registered. PISPs are also required to have a permit to provide payment services.

Increased competition, or new opportunities

The introduction of new players to the payment services market by PSD2 can significantly facilitate financial management. Competitiveness will make each entity strive to make its offer more attractive to users. As a result, account holders will be able to choose from services that previously could not be offered due to legal restrictions.

There are many possibilities. There are proposals to create an application that would calculate creditworthiness. It would allow you to find the best offer without leaving your home and consulting various banks. There will probably also be many solutions that will facilitate budget management. This is good news for bank customers who want more control over their payments. The new systems will certainly meet their needs.

TPP and the issue of security

The entity’s competitiveness will also be affected by security, and more specifically – authentication methods. Each institution has to use two independent methods of identity checking. The more modern, fast and reliable they are, the greater the chances of increasing the number of customers. Currently, the most trusted are biometric methods, which are not widely used yet. Perhaps the PSD2 directive will change this state of affairs.

Detailed information on TPP and methods of securing payment accounts can be found in the article on the website. There are also detailed descriptions of the most important provisions of the PSD2 directive. It is worth reading them to better understand what changes will take place on the financial market in the near future.

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business

Book printing accessible to everyone

Book printing accessible to everyone

The ways of efficient duplication of information begin their adventure in ancient times. What was once available to the few, nowadays everyone has at their fingertips.

The technique of moving type, invented by a German craftsman, is considered a breakthrough in the field of printing, which reduced the costs of duplicating books and contributed to the development of education in the entire world of that time. Compared to today’s capabilities, the printing speed was unimaginably slow. It took the printer three days to print one page, and the printing of books was counted in months. The effects of this arduous work fell on the richest social strata. It is difficult to compare it with the possibilities of modern machine parks. The most important thing is that we can enjoy the variety and popularity of books all over the world.

Thanks to the digital printing method, we avoid the problem of minimal circulation, which has never been so easy. We are able to produce even a single copy. The publishing market has evolved in recent years. Self-publishing is an increasingly common phenomenon. Practice shows that you can publish a book without having to bind with a publisher and print a specific edition. Printing of books can be adjusted directly to the number of copies sold.

The price of a copy will depend on the materials and the method of printing, which we choose. It is worth getting acquainted with the basic characteristics before commissioning the project, so that we can decide what will be the optimal solution for us. The basic features include the format, type of paper, type of binding, color of the means or color of the frame. If you are interested in printing a long copy, it is worth considering the weight of the paper. A higher grammage will make the pages more opaque, but the book will gain weight and volume. The same will be true when choosing a binding. Thick will add durability and quality, but also extra weight. If we want to emphasize the final effect, we can opt for special refinements.

Nowadays, printing of books can be ordered online. It is enough to use the services of an online printing house, which offers such a service. The entire process of printing the publication will be quick and under control at every stage of implementation.

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business

A good website is a window to the world for your company!

A good website is a window to the world for your company!

Today’s fast-paced, electronic world requires us to exist in the Internet world, a professionally made and run website is a great window to the world and oxygenation of every company. A website, an online store and skilful positioning and optimization of websites are more than half the success to building a great and original brand on the market.

The Internet is a unique way of advertising, allowing you to communicate as quickly as possible with customers, it is an innovative way to act and interact in an instant, it is a great method for treating each customer individually, even if they are many thousands of kilometers away from us, it is a small cost of such advertising and creating a unique brand of the company in relation to the benefits. Today’s world is constructed in such a way that we first look for a dinner for today, a doctor, a beautician, a construction company, or some unique product.

A very important moment for the future of the website, it is worth knowing that the website cannot serve for everything, that is, there can be no such situation that I have a company or set up one and create a website for everything. This is a mistake, because the website planned in this way will not serve any purpose. It is worth considering and analyzing the needs and effects that the website creation should bring in terms of the company’s offer. It is important that we approach the project in a team manner, if we are considering commissioning the website to an external company, it is important that it already participates in the project at this stage, and its qualified staff will probably provide knowledge and experience. It is important to have specific plans, for example if you are a producer then maybe the most important element of the website will be an online store, if you run a school, maybe a library and an on – line secretary’s office. It is also important to observe the market and the quantity and quality of competitors.

If you carry out the project yourself, you have to find a domain yourself, buy a website and launch a website. The main mistake of most entrepreneurs is the domain in which the name of the company or enterprise appears. This is not a good solution, because if we think about the behavior of a potential customer, he will rather throw in Google the name of the product he is looking for or the name of the service, or possibly the city that interests him. And if you are not in Google, your company simply does not exist in today’s world. This, of course, will be taken care of by the agency if you choose to use such a service.

It is not a difficult undertaking, but it takes some experience and skills to create a good website. Professionals, for example, create websites based on WCAG standards. You should definitely consider:

If you do not have IT skills, and you want to have a professionally made website that will then provide you with a crowd of customers, turn to professionals. They will do the design, ask for your approval and implement any comments and possible new ideas that arose at the design stage. After the project is approved, the website is tested and launched. It turns out that creating websites is not as easy as people commonly think. It is worth trusting professionals.

Hosting is simply server on which the website will be installed, of course in the case of an external company, it will do it and most likely provide free technical support for a certain period. This is important when problems or technical difficulties are encountered. You will also bear the costs here, but it is worth it because the quality of your website depends on it. Pay attention to whether the server has a mySQL base, which will allow the maintenance of the CMS system, and it is a system that manages the content of the page.

Of course, the page must be managed, the page must be live, there should be updated information, function correctly, display correctly in various web browsers, you should also take care of the security of data contained on the website. You can also delegate these tasks to an external company, then we do not worry about anything. However, we can administer the website ourselves, which binds us to the company even more. If you decide to self-administer, choose WordPress, because it is the easiest and the best to use.

If you want to be visible on the Internet , you need to position your website, of course professionals can do it for you . Research shows that about 20 million internet users use the Google search engine per month. These are your customers, so you need to effectively increase the visibility of your website in the search engine and this is positioning. Positioning is often consistent with SEO activities, i.e. website optimization for search engines. Of course, it is not known exactly what determines the order in which the pages are displayed in the search engine, usually information is provided that the first pages that match the entered password are displayed first. Nobody knows the exact factors, apparently there are around 200 of them and they can be divided into two groups:

Of course, we still have to watch the statistics on our website, for example the number of visits to the online store, if we have one, of course or the number of people visiting your website in general. The website statistics are analyzed for this. Good luck!

 

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business

What is an inspection camera useful for?

What is an inspection camera useful for?

Anyone who has used an inspection camera at least once knows how practical and useful these devices are. Thanks to them, it is possible to accurately, quickly and – most importantly – conveniently diagnose any failures, leaks, short circuits or other faults. The cameras will also make it possible to record and photograph the fault site, allowing you to quickly reach places hidden under the tangle of cables, pipes or construction elements of devices. Find out why you should invest in an inspection camera.

What is an inspection camera and how does it work?

An inspection camera is just an endoscope equipped with a small camera connected to the image recording device by means of a flexible and resistant to mechanical damage cable. Inspection cameras are usually equipped with 1 to 10 meter cables.

Some endoscopes are additionally equipped with a hermetic and waterproof construction, so that the lenses can be inserted directly into the liquid without the risk of damaging the camera or losing the quality of the recorded image.

Most modern technical endoscopes record video in 480p quality, and some in HD quality, saving them on removable SD and micro SD cards. An example is whether Makita, which provides a recording resolution of 320 × 480 dpi.

In addition, inspection cameras are equipped with their own light source, which allows you to illuminate the area being recorded and ensure optimal visibility during fault diagnosis. The cameras differ in the lens used – some provide a field of view up to 45 degrees, while others are able to record the image in a field of up to 80 degrees.

These types of devices are perfect, above all, for diagnosing narrow areas – eg for diagnosing leaks or blockages in hydraulic installations.

Technical endoscopes are extremely useful devices. For this reason, they will be used not only in the hands of specialists, maintenance services or in workplaces, but also in homes and home garages and workshops. The inspection cameras can also be used successfully in gardens and allotments.

The inspection camera will be useful for viewing and recording images from all hard-to-reach places. You will use it, for example, to verify the technical condition of heating, chimney, gas, sewage, ventilation and sanitary installations. In addition, the endoscope may prove useful when repairing cars, motorbikes, machines and devices.

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business

Why is it worth choosing recourse factoring?

Why is it worth choosing recourse factoring?

Factoring is an increasingly popular financial service in Poland. According to the data of the Polish Factors Association, almost 9,000 Polish companies used factoring in 2017 alone. Read on and see why so many companies use factoring.

Factoring is a financial service that finances invoices with deferred payment terms. Due to the popularity of factoring, there are many types of factoring on the market. One of the most popular types of factoring is also called incomplete factoring.

Recourse factoring allows you to finance an invoice with a deferred payment date as early as 24 hours after the factoring agent, i.e. a company using factoring services, provides its copy. Usually, factors (companies providing factoring services) allow the factorer to pay up to 90 percent of the value of a single invoice, and the funds obtained in this way can be used for any purpose.

Thanks to this factoring with recourse directly improves financial liquidity companies, acquiring funds that would normally be frozen on an invoice with a long payment term. Thanks to recourse factoring, the company can obtain the funds necessary to settle receivables from business partners, lessors, the Tax Office, ZUS or employees.

Factoring with recourse is primarily a service much cheaper than non-recourse factoring, called also proper factoring or full factoring. The lower price is mainly due to the fact that the risk of insolvency is not transferred from the factor to the factor, which naturally occurs in the case of the aforementioned actual factoring. deferred payment date, the factorer must pursue claims on his own and settle the amounts due to the factor who has fulfilled the contract and provided the factoring service (faster payment of the advance payment of up to 90 percent of the invoice value).

virtually every company that conducts sales with deferred payment terms can benefit. It does not matter whether the subject of the transaction is a specific good or service. For a company providing financial services, the deferred payment date is also irrelevant, which can be both 14 and 45 days.

Thanks to recourse factoring, enterprises can quickly obtain funds for their current operations, and the price this type of financial service is competitive with traditional solutions offered by banks, such as credit lines, corporate loans or revolving loans.

It seems to me that a lot also depends on the situation and specificity of a given company when it comes to choosing type of factoring. Nevertheless, the service itself is very beneficial and can significantly help in maintaining financial liquidity.

Very nice article, it’s good that you make people aware of the company’s financing possibilities. If there are any bottlenecks, factoring is definitely a good idea.

There are big differences in the price of factoring with and without regression?

Factoring well-discussed

 

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business

Why is it worth drawing inspiration for interiors from the web?

Why is it worth drawing inspiration for interiors from the web?

Probably many readers still remember the times in which the Internet network did not exist in our country at all. Access to information was extremely difficult at that time. Today, however, we are in the twenty-first century and we are very eager to use various technological achievements.

For us, it is work, entertainment, but also a lot of information. So when we arrange our four walls, we also look for inspiration, photos and galleries here that would allow us to arrange the interior in a really stylish and very tasteful way.

What is fashionable? The network will tell you!

When it comes to interior decorations (visit the blog about wall decorations), we must be aware of the fact that trends are changing here like in a kaleidoscope, however, the Internet network is successfully following this crazy pace keeps up, so it is worth using it. Because when we are going to change the appearance of our four walls, we must know that there is no need to carry out an extremely expensive and very time-consuming general renovation, it will be much better if we choose very stylish wall decorations. Which for example? For example, 3d images, thanks to which we have the opportunity to visually enlarge the room. A good solution is also the purchase of very fashionable paintings on acrylic glass, which will decorate many rooms in a really tasteful way. It also turns out to be a very fashionable solution to arrange a piece of work in the interior of a house or apartment, which consists of several parts.

Quickly, conveniently, for free!

Many people do not even realize how extremely convenient and comfortable solution we are dealing with here. We do not have to buy interior design magazines – today it only takes a few clicks of the mouse to find out what is currently fashionable, what trends are created by specialists in the interior design industry or how to choose a given decoration for the furniture or the color of the walls . This state of affairs is very happy, because it guarantees that Poles will have better and better arranged spaces. And that’s it!

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business

Why should small businesses also have a professional website?

Why should small businesses also have a professional website?

The latest research shows that in Poland about 85% of consumers use the Internet to find a local business. Most of these people also look for opinions about a given company and read testimonials. It all shows that online presence is very important, even for the smallest companies. Creating a professional website should be a priority, above all, for small local businesses. It can be a small business card that informs about the location, contact method and services offered. This will help reach customers who often look for services and shops in the immediate vicinity of their whereabouts.

As more than half of consumers use the Internet via mobile devices, it is important that the website is prepared in accordance with the prevailing trends and is adapted to small devices. Therefore, we advise against using free solutions. we advise you to leave it to the professionals. There are many companies that will create a professionally small website for the price from 500 to 1000 PLN.

What are the benefits of investing in a cheap but professional website?

First appearing in local search results so that your company can compete with large networks.

Secondly, the basis of a digital marketing strategy is a professional website thanks to which a potential customer will read information about your company, products, services or employees.

Why might a social profile be insufficient to replace a company’s website?

Creating a Facebook, LinkedIn, Twitter or Instagram page for your business is a great idea, but social media alone is not enough.
If you rely solely on social media platforms to build your online presence, it will be harder to control your visibility Your brand on the Internet.

Another important element is that on your website you can present your services and products in an unlimited, unconstrained way. If your website is properly designed by professionals, your company’s credibility will also increase.

Websites are, in most cases, a viable necessity for small or startup businesses. They help potential clients find your company. They make it easy to communicate with existing customers directly via social media and email. They help sell your products or services 24 hours a day.

If you are looking for a company that will create a website for you, we recommend SISET WEB DESIGN, where the prices of a simple, professional business card start from PLN 799.

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business

Ebook readers – a great alternative to paper books

Ebook readers – a great alternative to paper books

It seems that reading is slowly getting back into favor. However, more and more often, instead of traditional, paper books, we choose e-books. However, reading in the new edition would not be possible without e-book readers. When are they irreplaceable and where to buy your e-book reader?

Reading is back in fashion

Reports and analyzes show more and more worse „condition” of reading among Poles. However, as is usually the case, statistics are stats and life is life. It is especially noticeable in the means of public transport. More and more people, instead of browsing social networks while traveling to school or work, choose books – not in the traditional, paper form, but in the form of e-books stored in the reader. Such an edition of reading seems not only fashionable, but also much more convenient – instead of bulky volumes, all you need is a small, lightweight e-book reader that you can easily take with you.

An e-book reader irreplaceable on the go

The subway, buses and city trams are not the only places where you can notice – especially young – people with e-book readers. Longer, intercity and even foreign trips are a great opportunity to relax while reading your favorite book. More and more people read on trains, intercity buses or planes. When traveling, we much more often prefer to take with us, instead of a book that takes up more space, it can be damaged, put between luggage or simply too heavy or bulky. When we go on a longer journey and want to read many books during it, the e-book reader will be much better than taking half of the home library with us. What’s more, when we finish reading ahead of schedule and we run out of more items, we can buy another item at any time and lose ourselves in reading.

Where to buy the best ebook reader?

When deciding to buy an e-book reader, we should first of all determine the budget we have and our needs. Market prices of readers range from several hundred to several thousand zlotys. These clever devices, capable of storing countless books, come in a variety of sizes, colors, etc., so you can be sure that any bookworm looking to enter a new era of reading will find the perfect e-book reader for themselves. If you want to buy a reader, it is worth choosing a proven and trusted place with a good reputation – regardless of whether they will be stationary or online stores.

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business

What is a social loan?

What is a social loan?

A social loan, also known as peer-to-peer, social lending and private loan, is a solution that is very popular in Denmark, Great Britain or the USA. In Poland, the social loan entered the market at the turn of 2008/2009, so it is still a relatively new thing for us. Some people find it a great tool for borrowing money, but others find it too risky.

Matchbanker is worth checking out. It is an innovative ranking of the best offers on the Polish market. This Scandinavian company offers the best solutions for its clients and works only with trusted lenders who have helped thousands of clients. This service is completely free, fast and transparent. It is written in plain and understandable language so that the terms and fees associated with the loan are understood by everyone.

What is a social loan?

The premise of a social loan is the possibility of concluding a loan between two people physical. They are distinguished by a flexible way of setting the terms of the contract. The process runs directly between the borrower and the lender, and it is a loan that you apply for online. You can get it from private individuals through online intermediaries, which means the entire process is completely anonymous.

When should you get a social loan?

What can you gain by taking out a social loan?

You have the option of agreeing with the lender the amount of the loan that suits you and the amount of the monthly installment, so that your home budget does not suffer. In addition, the contract will be more transparent for you, and you can take a quick loan without additional formalities, even with a negative credit history.

What can you gain by granting a social loan?

As a lender, you can choose the appropriate one yourself. you offers borrowers, where you set the terms of the loan yourself. From signing the contract, you are able to see

what profit you will have on a specific application, because the loan interest rate is determined at the very beginning of signing the contract.

A social loan is also a good solution for people in debt . Some people go into a debt spiral when they take out one loan to pay off the previous one. To get out of the vicious circle, the indebted person can take out a social loan in installments to pay off previous debts. This makes it possible to repay several smaller liabilities with one larger loan in several smaller installments, which will better bear the budget.

Another idea for getting out of the financial hole is to invest the money from the social loan in your own business. It is worth taking this idea into account. Often, however, the problem is not a complete lack of funds, but a temporary need for a larger amount. However, fate sometimes likes to play tricks on us, which often end badly for us, such as deterioration of health, a failed exam or other sudden fees.

Remember! Before you borrow money online, make sure that you will be able to pay off the loan on the agreed date. It is worth writing down the date so that you do not miss it.

Read the loan agreement carefully and sign it only when absolutely everything is clear and understandable in it. Check that you haven’t made any mistakes in the application, such as typos.